Quizzes posted on a corporate website are great for employee training or pre-employment questionnaires. But that’s just the beginning their usefulness. For example, generate more visitors to your site with a simple quiz that takes benefit of the viral nature of social media networks. A well thought-out quiz may also offer you valuable insight into your prospects and customers, and their buying decisions. Listed below are three ways to employ a corporate quiz to market interaction and solicit information.
1. Become familiar with your customers
With online quizzes, there is no need to call customers or waste money mailing surveys. Prospects can complete your corporate quiz online every time they have time. Quizzes enable you to ask what’s important to your website visitors and what they need from your own company without making customers feel intruded upon.
Develop a quiz that lets visitors provide feedback about certain areas of your products or services. You could be very surprised at their answers. You may also develop a quiz testing your vendors’ or resellers’ understanding of your products. Because these people are charged with presenting your products or services to end users, they have to be well versed about your entire line.
2. Create a quiz to activate site visitors
Have a little fun! Quizzes utilizing trivia questions concerning the history of your company, or its products and services, go a long way toward engaging site visitors. They are also useful as a research tool for your marketing department.
Learn Harry Potter Quotes from Pepsi. They didn’t buy Super Bowl ad time this year. Instead they asked people what charity they wanted the money (which normally would have been useful for advertising) donated to. That is an excellent example of how exactly to engage site visitors while showcasing your company’s values.
3. Drive traffic through social networking
Take advantage of Facebook, Twitter, LinkedIn along with other social networks when you develop a quiz. Send a tweet providing people with information then keep these things share their opinions by taking your quiz.
If your business has a company page or fan page on Facebook, post a comment with a web link to your website asking for your followers’ opinions on your own new product or service.
Furthermore, post links to your corporate quiz to the many groups your company belongs to within LinkedIn. This can send an entire community to your internet site at once. These groups can provide you with data and opinions in a matter of minutes.
When you create a fascinating and relevant corporate quiz you engage your prospects, collect vital marketing intelligence, and dramatically improve customer relations.