Facebook has revolutionised the way a lot of men and women connect with friends and loved ones on a everyday basis, and for a lot of salon homeowners it can also remodel their marketing methods.
I have been managing Fb internet pages and on the internet advertising and marketing strategies for Hair & Beauty Salons for a number of several years, and their minimal-value, immediacy and ease of use now makes them my 1st choice for all salon advertising.
The 1st action for any salon owner is environment up a Page on Fb for your business – but be warned, this is not the same as Personal Website page and Facebook may possibly ban you if you use a personal webpage for enterprise advertising.
Also guarantee that you do not let a member of personnel to develop the Salon page and attach it to their personal profile on Fb. If they go away, you will not be in a position to publish on your web page!
Step two is creating your “admirer-foundation” by asking close friends family and clients to “like” your web page and when you strike 25 likes you can alter the prolonged difficult identify allocated by Fb to a shorter variation to replicate your salon’s identify. Y
ou will want to actively market your page in-salon employing posters, new enterprise cards or phrase-of-mouth – but we want to be in a position to speak to every single salon consumer on Facebook inside of a 12 months!
I aided a single salon expand their Fans from zero to 8,000 in twelve months – so intention substantial and make it part of your weekly advertising and marketing prepare.
Once you have a website page with significant numbers of Likes – produce some good messages and promotions for the page. B-Corps You need to post something each and every week, and at some point every working day, so develop a great combine of salon information, gossip, new solution intros, personnel information and salon delivers for your Followers.
Unique gives for your Fb enthusiasts is a excellent way to ensure customers consider discover of your posts and look forward to the up coming “deal” – so be creative in your putting up of salon gives. An case in point could be a “key phrase” they use at reception to get a discount for 1 week allowing you to check the success of the marketing.
Sometimes use images that are related and eye-catching but preserve messages short and punchy. If you want to say far more, then use a link to your site or website that gives much more info.
Fb is a amazing instrument for salons, and once attempted you are likely to turn out to be an avid Facebook person.
In the twenty first century, salon’s are stating a great deal much more to clientele than “are you likely on getaway this calendar year?”
For more information read through my site put up on Facebook for Hair or Elegance Salons
Phil Evans is an ex salon-operator with twenty many years experience of employing the World wide web and web sites to promote Hair and Attractiveness Salons.
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